Lauren Lucas
LKW Home Team
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Lauren Lucas is a nationally recognized real estate entrepreneur, transformational coach and the most proudly “untechy” tech founder you’ll ever meet - on a mission to help 1,000,000 people change their family trees.
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As co-founder of the top-producing LKW Home Team in Columbus, Ohio, Lauren has helped more than 650 families build generational wealth through real estate, then expanded her impact by launching multiple ventures designed to future-proof the industry. Her flagship platform, Profit Pulse™, is an AI-powered CRM built specifically for real estate professionals who want scalable growth, smarter systems, and their time back - without losing the human element that actually builds trust and results.
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Through her coaching, technology and live events, Lauren equips agents and entrepreneurs to step into their role as systems-driven CEOs, not just salespeople. Known for blending AI, automation, and human-first leadership, she helps her audience grow smarter, scale faster, and lead better, without burnout. Her work has been featured in Forbes and Yahoo Finance, and she’s been recognized as a 40 Under 40 honoree and 2025 Innovator of the Year. Lauren has shared the stage at WealthCon, Keller Williams Summits, and elite masterminds led by top minds in real estate and entrepreneurship.
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What sets Lauren apart is her straight-talk coaching style, tactical clarity, and deeply human approach to leadership. She’s obsessed with making the complicated feel simple and the impossible feel executable - turning overwhelm into empowerment through repeatable systems that create real freedom, wealth, and legacy.
At the heart of it all, Lauren didn’t build this to sell houses or teach tools. She built it because she believes life should be designed, not decided—and that ownership, options, and wealth should be accessible to anyone willing to build with intention. Her greatest role? Raising two young boys alongside her life partner and modeling what it looks like to lead boldly, build unapologetically, and create a life by design.
